Danya Ray is the Alumni Relations Manager at Seyfarth Shaw LLP, an international law firm with 17 offices across the globe.
Danya has set up alumni programs for universities, the tech industry, and law firms. And she has proved that alumni can be an organization’s biggest brand advocates, support business development, and immensely contribute to organizations as boomerang hires.
In this episode, Danya shares how to go about building a corporate alumni program from scratch, and gives insight into ways to weave ‘alumni’ into an organization’s DNA.
She reveals that the quality of member segmentation and targeted communication have the potential to make or break any organization’s alumni efforts.
Listen in to MAKE YOUR COMMUNITIES THRIVE.
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